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We've Got Your Six
Date
2024
Role
Enterprise Project Manager. I conducted the photo shoot, providing art direction to the photograper for each campaign and audience, and wrote the copy for all 196 pieces of collateral in addition to managing the graphic design.
Project type
Strategic marketing roadmap encompassing two campaigns across seven Army programs to create a suite of print and digital materials, including posters, postcards, banners, informational articles and social media graphics.
This project showcases various awareness materials related to quality of life and prevention programs within the U.S. Army Directorate of Prevention, Resilience and Readiness. These outreach materials support the Army Community Service program; Family and Morale, Welfare and Recreation; the Family Advocacy Program; Child and Youth Services program; New Parent Support Program; Integrated Prevention Advisory Group; and the Health Promotion Program. These campaigns earned an honorable mention for a Strategic Marketing Roadmap campaign product in the category of Advertising/Marketing/Marketing Promotion/Materials/Poster at the International Competition for Marketing and Communication 2024 MARCOM Awards.
