Welcome

Welcome—I’m Rachel Rachfal, a strategic communications leader and project manager with over 15 years of experience helping government agencies and mission-driven organizations craft messaging that informs, engages, and inspires.

​

My public outreach and communications journey began at NASA Goddard Space Flight Center, where I supported public affairs and external communications for groundbreaking science and space exploration initiatives. Later, I joined FEMA’s External Affairs team in the U.S. Virgin Islands, where I lived on the island of St. John and worked on long-term disaster recovery efforts following devastating hurricanes. These experiences shaped my understanding of high-stakes communication and the power of clear, compassionate messaging during times of crisis.

​

Before and after living abroad, I served as the voter outreach lead for the Maryland State Board of Elections, where I developed statewide public education campaigns and communications toolkits that helped millions of voters access accurate election information. Most recently, I’ve supported the U.S. Army’s Directorate of Prevention, Resilience and Readiness, creating strategic communications and marketing materials to strengthen readiness and support Army Families.

​

With an MBA and PMP certification, I bring a rare blend of creative strategy, analytical insight, and executional discipline to every project. This portfolio reflects my passion for public impact communications—clear, compelling messaging that supports informed decisions, builds trust, and drives mission success.

​

This portfolio is a reflection of some of the recent work I care about most—public service communications that center people, build trust, and support informed decisions. I specialize in strategic messaging, content development, and integrated campaign planning—especially in high-pressure environments where clarity and impact matter most.

​

Thank you for visiting. If you're looking for a collaborative partner to help bring your message to life and move your mission forward, I’d love to connect.